Yup - $36.99! 

Sometimes you just have to bite the bullet and do what's right. I now make freshly ground flaxseed and cod liver oil part of my breakfast. I don't particularyly enjoy the taste of either. Flashbacks of Mom lining us kids up from the eldest to me, the youngest at that time and dosing out cod liver oil with the same spoon. Lucky me, not. Anyone who has taken cod liver oil and has experienced that awful fishy reflux will appreciate this brand, it's flavoured. However it comes at a cost but I figured it's worth it because a bottle of the cheaper stuff is just going to sit in the frig. The flaxseed I grind up and mix into my bowl of oatmeal and it's tolerable as well.